Joseph F. Lak II


A founding principal of  The Heimat Group, Joe is responsible for leading overall vision and strategy of the organization.  With a drive for creativity and an entrepreneurial bent, Joe navigates the complexities of business & real estate strategy on a daily basis and works hand in hand with the team to ensure successful service delivery in all facets of Heimat’s business.

Prior to founding Heimat, Joe dedicated 15 years to growing and leading varying business lines for Wisconsin’s largest third-party real estate services provider.